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Turning to natural ingredients for goodness

Updated: Mar 27, 2021

We love plants and believe that plant materials used by different cultures have a great role to play in skincare and haircare. For a long while, we have relied solely on synthetics and believe they are superior in providing the effectiveness and texture. This is no longer the case.

As more people turn to natural ingredients, this global green movement is pushing manufacturers and labs harder to satisfy this demand. Many new ingredients have become available to the green or natural skincare and haircare formulators like myself.

But what does that mean for users? How do you know what is natural, especially when there is no regulation on the term "natural"?

Follow us on this blog as we explore this topic further!

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